Forrester Research has found that approximately 49% of CRM projects fail. But, did you know that the top reason CRM projects fail is not due to the technology, but, in fact, due to an organization’s culture?

If you’re considering implementing a CRM system, but are wondering how your end-users will accept the change, this white paper is for you. 

In this white paper, we will share:

• Known pitfalls that stand in the way of CRM success
• 7 practical and useful stories from real customers who have created a CRM success story inside their company.
• 6 tips to get your end-users on board with CRM