B2B customer service fails to meet customer expectations.

It’s slow, involves a lot of friction and, in many cases, is impersonalized (best regards, company name…). 

Now, compare that to your favorite e-commerce store.

And the difference is obvious: responses are fast, it’s easy to start a conversation (chat, email, phone, WhatsApp) and you get to talk to a real human being (imagine that?!).

It’s time B2B companies caught up to their B2C counterparts.

Digital transformation has blurred the B2B and B2C divide. It's nudged B2B companies towards strategies we often associate with B2C.

One way to do that? 👉 Use a variety of customer service channels.