Blog: 7 ways a sales CRM helps you qualify leads faster

7 ways a sales CRM helps you qualify leads faster

Meet the management team

As we continue to innovate in the CRM space, our group management team brings diverse expertise and business knowledge, reflecting the evolving industry’s needs and challenges.

They are committed to driving digital transformation, fostering innovation, building lasting relationships, and most importantly, ensuring our customers’ success – by turning their business growth visions into reality.

  • Lars Engbork, CEO – Chief Executive Officer

    Lars Engbork joined SuperOffice as CEO during 2024. Before joining SuperOffice he was the CEO at Visma e-conomic where he played a significant role in Visma's growth, leading a team of 450 employees and serving 200,000 business customers. Lars has also been the Nordic Innovation Director at Oracle and held multiple Vice President positions at SimCorp. He studied at Copenhagen Business School and studied an MBA from Henley Business School. Lars is also the former advisor to the Danish Ministry of Industry, Business, and Financial Affairs, focusing on reducing bureaucratic hurdles to streamline business operations.

  • Ole Erlend Vormeland, CFO – Chief Financial Officer

    Ole Erlend Vormeland has worked as CFO for SuperOffice since 2006. As the CFO, he mainly focuses on all areas related to managing the financial risks of the SuperOffice Group, including compliance, record-keeping, financial planning, analysis, cash management and financial reporting. In addition, he facilitiates financial processes that improve the customer´s long term relationship with SuperOffice. Outside of work he is a strong fan of outdoor activities, especially cross country skiing and bicycling. He participates in a local ski club on a voluntary basis, and hopes that the next generation will be just as enthusiastic about outdoor activities.

  • Thomas Rødseth, CPTO – Chief Product and Technology Officer

    Thomas Rødseth is the Chief Product and Technology Officer (CPTO) at SuperOffice. With extensive experience leading product and technology teams in similar SaaS startups and scale ups, Thomas is focused on enhancing SuperOffice's customer-centric products through automation and streamlined customer dialogue. He aims to create smarter solutions for current and future customers, prioritizing exceptional user experiences.

  • Camilla Heidenreich Bommen, CSO – Chief Solutions Officer

    Camilla Heidenreich Bommen is the Chief Solutions Officer, responsible for driving the strategy and vision for Consulting in SuperOffice. She is an experienced leader with 25+ years of experience within sales, consulting, and technology. She previously held the position of Managing Director of SuperOffice Norway and before this, she was Consulting Director for Norway. Camilla holds a Master of Business and Economics, specializing in Organizational Psychology. She is passionate about helping companies grow and increase their competitiveness through CRM.

  • Bettina Isabelle Berntsen, CMO – Chief Marketing Officer

    Bettina Berntsen is the CMO of SuperOffice. With over a decade of expertise in marketing and sales, specializing in B2B SaaS, Bettina spearheads growth journeys through innovative marketing strategies and programs. Together with her team, she is committed to launch impactful initiatives that propel SuperOffice to new heights in the competitive landscape of CRM platform solutions.

  • Erlend Mohus, Strategy Director & Head of Sustainability Committee

    Erlend heads up the overall corporate strategy for SuperOffice and works across the organization to help determine where we as a company should go, and how we can get there. Erlend has a background from engineering and economics and applies mathematics and facts with strategic thinking to help the company solve complex challenges in a logic way. One of those challenges is sustainability, where Erlend is helping to determine how we address the future through heading up our sustainability committee. When not working he spends his time outdoors where he is active on a range of activities, but you’ll most likely find him in the mountains with skis or doing some type of competitive sport.

  • Jessica Hartenberger, Head of People

    In 2022, Jessica joined SuperOffice as the company’s first Head of People. They say the average person spends 1/3 of their life working and Jessica is passionate about making that 1/3 of people’s lives as rewarding and exciting as possible. Before joining SuperOffice, she was Head of Internal Communications at Sector Alarm and held various roles within HR at PA Consulting and DNV. She has a Masters of Economics and Business Administration from Norges Handelshøyskole (NHH). Outside of work, Jessica enjoys early morning workouts and going on adventures with family and friends.

  • Julija Ražanskienė, Managing Director – SuperOffice UAB

    Julija joined SuperOffice Customer Experience Center back in 2016. Over time her tasks shifted more and more from being a pure product specialist to more people and project management direction. Earning team‘s trust by creating a safe work environment, improving operational efficiency and focusing on knowledge growth opportunities is her main task today. Julija’s educational background is mixed covering socialanthropological development and linguistic studies both in Norway and Lithuania as well as deepening her knowledge in the field of software technologies. Outside of work Julija is all about her family and friends.